SUGARTOWN

Working with the team at Zynga, my task as the Art Director was to establish a visual style and UX flows for their new Web3 game. Through many iteration cycles, we were able to arrive at a fun and elegant solution, which addressed the needs of the client but also worked well with the already-established style of the NFTs. Once the visual style was set, I oversaw the production of the rest of the screens and helped set them up for the dev team at Zynga. Art directing and managing the creation of the 3D map of Sugartown was also a large part of the project. Working closely with a 3D artist contractor and the client we were able to build and deliver a beautiful city, which aligned perfectly with the client's vision. A detailed and well-organized style guide was also included as part of the deliverables to the client.

Client: Zynga

Tools: Adobe Illustrator, Adobe Photoshop, Figma